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After spending a number of years in corporate communications, I thought I would share some lessons around what makes for a good PR Strategy.

Here is spokesperson who is a dream come true for any PR manager.OK that dream maybe a nightmare but here is today’s lesson- if you are in a tough spot, and you are a leader of a group under attack, always sound like you know what you are talking about. Never and I mean never let facts get in your way of telling a convincing story.

Thanks to my friend Rob for alerting me to this interesting bit of video.

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